international marketing

What is mean by International marketing ? Definition: The International Marketing is the application of marketing principles to satisfy the varied needs and wants of different people residing across the national borders.Simply, the International Marketing is to undertake the marketing activities in more than one nation. It is often called as Global Marketing, i.e. designing the marketing mix (viz. Product, price, place, promotion) worldwide and customizing it according to the preferences of different nation people. The foremost decision that any company has to make is whether to go international or not, the company may not want to globalize because of its huge market share in the domestic market and do not want to learn the new laws and rules of the international market. The four types of international businesses one can start are as follows: 1. Exporting 2. Licensing 3. Franchising 4. Foreign Direct Investment (FDI). Exporting: Exporting is o...